Biggest Film Launch in Client’s History

    • The film we recorded & edited was nominated for an award, leading to the biggest launch in their brand's history

    • Provided high-end images and videos for ongoing marketing use

    • Collaborated with several top-tier outdoor brands to promote

  • A company in the outdoors space specializing in hunts and expeditions.

  • A comprehensive film promotion campaign that included:

    1. Production of a high-quality film

    2. Development of an organic rollout plan

    3. Coordination with influential outdoors groups for cross-promotion

    4. Creation of additional marketing assets

  • Film Production:

    Produced a high-quality film showcasing our client’'s offerings

    The film's exceptional quality led to an award nomination, increasing credibility and visibility

    1. Organic Rollout Plan:

      • Built a strategic plan for film release and promotion

      • Coordinated with influential outdoors groups to maximize reach and engagement

    2. Cross-Promotion Strategy:

      • Partnered with other outdoors groups for wide-reaching promotion

      • Used multiple channels for cross-promotion:

        • Email campaigns

        • Social media posts

        • Giveaway contests

    3. Additional Marketing Assets:

      • Provided Worldwide Trophy Adventure with numerous high-end images and videos

      • These assets can be used for ongoing marketing efforts, extending the campaign's value beyond the initial film promotion

    The combination of high-quality content, strategic partnerships, and a multi-channel approach resulted in the most successful YouTube launch in our client’s long history of film releases, setting a new benchmark for their digital marketing.

    • Consistent growth in followers across multiple outdoor niches (whitetail, western hunting, waterfowl, fishing)

    • Higher than average engagement rates on social media platforms

    • Successful collaborations with influencers and brand partners

    • Long-term content planning strategies

  • A client in the outdoor industry with interests in whitetail hunting, western hunting, fishing, and waterfowl hunting.

  • Holistic social media strategy and management covering multiple outdoor niches:

    1. Whitetail hunting

    2. Western hunting

    3. Fishing

    4. Waterfowl hunting

  • How:

    1. Multi-Niche Social Media Management:

      • Took over management of social media accounts across four distinct outdoor niches

      • Tailored content and strategies to each specific niche while maintaining a cohesive brand voice

    2. Follower Growth Strategy:

      • Implemented targeted follower acquisition techniques for each niche

      • Utilized hashtag strategies, engagement tactics, and cross-promotion to consistently grow followings

    3. Engagement Rate Improvement:

      • Wrote engaging copy and content specific to each niche

      • Achieved higher than average engagement rates across all managed accounts

    4. Influencer and Brand Partnerships:

      • Worked with influential figures in each outdoor niche

      • Executed joint campaigns, takeovers, and co-created content to expand reach and credibility

    5. Content Calendar Development:

      • Created holistic content calendars for each niche

      • Planned content months in advance, allowing for strategic alignment with seasons, events, and product launches

      • Ensured a consistent posting schedule while maintaining flexibility for real-time engagement

Social Media Growth:
Multiple Platforms/
Multiple Brands

Podcast Launch with
Over 30,000
Monthly Viewers

    • Over 30,000 podcast views per month

    • 7,000+ monthly website visits

    • 50,000 followers across all platforms

  • A brand in the outdoor industry seeking to expand its digital presence and engage with a broader, active audience.

  • Launch and management of a multi-platform podcast, including:

    1. Full-length podcast episodes

    2. Expert guest interviews

    3. Highlight clips for social media

    4. SEO-optimized blog posts

    1. Multi-Platform Distribution:

      • Used YouTube, X, Carbon TV, Instagram, Facebook, TikTok, and Rumble for maximum reach

      • Tailored content for each platform's unique audience and format requirements

    2. Diverse Content Strategy:

      • Produced full-length podcast episodes covering in-depth topics

      • Conducted interviews with industry experts to provide valuable insights

      • Created short highlight clips for social media engagement

      • Developed SEO-optimized blog posts to drive website traffic

    3. Consistent Release Schedule:

      • Maintained a regular publishing cadence across all platforms

      • Coordinated release timing to maximize audience engagement

    4. Cross-Platform Promotion:

      • Utilized each platform to drive traffic to others, creating a synergistic effect

      • Implemented platform-specific calls-to-action to guide audience behavior

    5. Audience Engagement:

      • Actively responded to comments and messages across all platforms

      • Incorporated audience feedback and questions into future content

    6. SEO Optimization:

      • Crafted blog posts with targeted keywords to improve search engine rankings

      • Optimized podcast titles, descriptions, and tags for discoverability

    7. Performance Tracking:

      • Monitored key metrics across all platforms to inform content strategy

      • Regularly analyzed website traffic, podcast views, and follower growth

    • Generated over 1,400 email leads from highly engaged prospects

    • Over 35,000 organic views for the new film

    • Collaborated with several notable outdoor companies

  • Several clients in the outdoor industry looking to promote a new film and grow their email lists.

  • A strategic giveaway promotion campaign that:

    1. Promoted a new outdoor film

    2. Collected email leads

    3. Involved collaboration with notable outdoor companies

    1. How:

      1. Strategic Partnerships:

        • Collaborated with several notable outdoor companies for the giveaway

        • Leveraged partners' audiences to expand reach

      2. Multi-Channel Promotion:

        • Utilized email marketing to reach existing subscribers

        • Employed social media campaigns across platforms

        • Coordinated promotion efforts with partner companies

      3. Compelling Giveaway Offer:

        • Curated attractive prizes relevant to the target audience

        • Tied giveaway directly to film promotion for increased interest

      4. Email Lead Generation:

        • Implemented user-friendly entry system requiring email submission

        • Ensured compliance with data protection regulations

      5. Film Promotion Integration:

        • Incorporated film teasers and information throughout the giveaway campaign

        • Used giveaway as an incentive for film viewership

      6. Engagement Tactics:

        • Encouraged social sharing for additional entries

        • Created buzz with countdown timers and limited-time offers

      7. Follow-up Strategy:

        • Developed a nurture campaign for new email leads

        • Provided valuable content related to the film and outdoor interests

Email Generation Campaign:
Collaborative Brand Giveaway

Authorship for Pro-Outdoors, Pro-Midwest Publication

      • Established reputation as published authors in the outdoor and conservation space

      • Well-received articles across various topics related to the outdoors

      • Expanded reach through multi-platform publishing

      • Contributed to promoting outdoor activities and conservation efforts in the Midwest

  • Our team, serving as content creators and published authors for a prominent pro-outdoors, pro-Midwest publication.

  • Regular authorship of articles covering a wide range of outdoor topics:

    1. Hunting

    2. Fishing

    3. Hiking

    4. Conservation efforts

    5. Other outdoor-related subjects

    1. Diverse Content:

      • Authored articles on various outdoor topics, balancing recreational activities and conservation efforts

      • Incorporated Midwest-specific information to appeal to the regional audience

    2. Expert Knowledge Showcase:

      • Used team expertise and research to provide valuable, authoritative content

      • Interviewed local experts to add depth and credibility

    3. Engaging Writing Style:

      • Crafted accessible articles using storytelling techniques and practical tips

    4. Conservation Focus:

      • Highlighted importance of conservation and sustainable outdoor practices

    5. Multi-Platform Publishing:

      • Published in print and shared across social media platforms

    6. Community Engagement:

      • Encouraged reader interaction and addressed feedback

    7. Promotion of Midwest Outdoor Opportunities:

      • Showcased unique regional experiences and lesser-known locations